I'm a digital product manager and UX professional called Flow from London.
I make technology viable.
And I write stuff.
Lots of stuff.

How to present design work to non-designers

A good presentation could get your design approved, or quickly dismissed if you don’t present it right.

The future of data visualisation

Data changes how we draw conclusions about the world, data visualisation helps us better understand data.

Usability - Best practice for UX design

Seven immortal rules to guide early concepts and designs.

The value of UX design - 6 principles

User experience and interaction design brings value when it is purposeful, understanding, aesthetic, timeless, honest, and simple.

Kick starting innovation with the right questions

How asking the right question is more important than having a great idea.

User Research Grid FANG

A clear path to action when gathering insights.

Still haven't found the right article? Go get a haircut by London's best mobile hairdresser!



"So why do people want me to work for them?" I asked myself, proud of having saved money on an interviewer in these cost-conscious days.

"That's a good question," I riposted, to gain time.

"Thank you. Do you have a good answer?"

"I have three answers. First, I bridge creative flair and UX knowledge. In other words, I'm highly creative, but I never forget that my work is all about giving the business a good return on investment."

"Yes, that's a pretty good answer. And the second?"

"I've led big teams and delivered products that meet the exacting demands of global audiences."

"So tight deadlines don't faze you, then?"

"I laugh at tight deadlines," I said (in a deadpan way, but with a twinkle in my eye).

"And the third reason?"

"My experience. I've worked as product manager and UX in energy, news/research and financial services."

"Well, that all sounds compelling to me. Flow, thank you for your time."

"Thank you."

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